Casetify Wordpress Simulate Project

OVERVIEW

The purpose of this project is to provide students with hands-on experience in creating a blog and relevant imagery for a brand, aligning with the brand's personality and target market. This includes developing social media content, captions, hashtags and SEO strategies to ensure effective distribution.

BRAND VOICE ANALYSIS

By crossing CASETiFY's blog writings, I have concluded:

Brand Voice: Friendly, Casual, Helpful, and Informative.
Personality: The personality of the brand is creative, trendy, and fashionable, targeting a young and trendy audience who are interested in fashion and technology.

TARGET AUDIENCE

Gender: Female > Male
Age: 20-34
Income: Middle-High

Casetify loves posting about Parenting, Styling, and Lifestyle. By cooperating with multiple cartoon characters and blogging with the trendy topic, we can see that Castify’s TA is young and trendy audience who are interested in fashion and technology

Goal: At the end of every post, there are hashtags and hyperlink that leads to Castify official shop link, which could directly lead the customer to shop their products and make them feel they are keeping on the trend.

WORDPRESS PRESENT

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BRAND VOICE ANALYSIS

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FACEBOOK POST

Stand out from the crowd and be true to yourself with our Cool Bunny phone case. Protect your phone and show off your unique style with it!

#CASETiFY #iPhone14 #iPhone14Pro #phonecase #phonecover #2023 # Bunny #Lunarnewyearcollection #pink

INSTAGRAM POST

“Hop into the camera and snap a quick selfie”

CASETiFY has selected 10 limited edition phone cases for the year of the rabbit. These cases will bring luck, love, and wealth! As the Lunar New Year approaches in 2023, in addition to new clothes, don't forget to give your phone a new pretty cover!

#CASETiFY #iPhone14 #iPhone14Pro #phonecase #phonecover #Apple #2023 # Bunny #Lunarnewyear #pink

SEO PRACTICE

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Takeaways:

From this project, I gained knowledge on how to use the Wordpress system and apply brand analysis to create blog posts that showcase the brand's personality and tone. I also utilized effective visuals to engage readers and align with the topic of the post. Additionally, I learned how to use the Yoast SEO system and picking the right key words searching. This project was a new and exciting experience in learning digital content marketing, the practical application also give me further understanding of the blog marketing

OVERVIEW

BRAND VOICE ANALYSIS

By crossing CASETiFY's blog writings, I have concluded:

Brand Voice: Friendly, Casual, Helpful, and Informative.

Personality: The personality of the brand is creative, trendy, and fashionable, targeting a young and trendy audience who are interested in fashion and technology.

TARGET AUDIENCE

Gender: Female > Male

Age: 20-34

Income: Middle-High

Casetify loves posting about Parenting, Styling, and Lifestyle. By cooperating with multiple cartoon characters and blogging with the trendy topic, we can see that Castify’s TA is young and trendy audience who are interested in fashion and technology

Goal: At the end of every post, there are hashtags and hyperlink that leads to Castify official shop link, which could directly lead the customer to shop their products and make them feel they are keeping on the trend.

WORDPRESS PRESENT

BRAND VOICE ANALYSIS

FACEBOOK POST

INSTAGRAM POST

SEO PRACTICE

Takeaways: