Portfolio | CRI'STORY

The projects I have worked on are related to
academic, internship, individual, and personal projects .

My Marketing and Digital Social Media Business Application degree gave me a solid foundation in marketing principles. I applied my learning through real-world projects and internships, enhancing my teamwork, communication, and critical thinking abilities. With a keen interest in marketing, I gained diverse experience through multiple internships and projects. I excel in conducting research, discovering valuable insights, and adapting to new challenges while continuously upgrading my skills and portfolio. My main goal moving forward is to find a full-time position, develop my expertise further and continue to upskill. I am constantly updating my portfolio as I gain experience.

BRANDING

CHARACTER IP IMAGE

BRAND & LOGO DESIGN

PERSONAL BRANDING

BRANDING

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BRANDING

ONLINE ENGAGEMENT

DTC & SEO MARKETING

CLIENT'S CASE

1/1

CLIENT

LOGO REDESIGN

GOOGLE ADS PERFORM

WORDPRESS & SEO

MOCKUP

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MOCKUP

PROJECT MANAGEMENT

ASSOCIATION DEVELOPMENT

PROMOTION PLANNING

PROJECT MGMT

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MANAGEMENT

WRITING SAMPLES

MKT GRAPHIC DESIGN

MATERIALS CREATION

MKT CONTENT C.

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MKT DESIGN

Spearheaded and coordinated IP character projects from conception to completion, including character background, logo design, product mockup, illustration, and animation production
Empowered Casetify's project team in creating marketing proposals, conducting market research, and developing engaging materials, leading to competitive opportunities and positive client feedback
Assisted Cetaphil project in analyzing social media data, driving informed strategic decisions and online engagement
Conceptualized impactful TV advertisements for Sunbeam project, providing essential support to team's objectives
Assisted with planning and coordinating Loceryl local events to improve brand perception and generate sales leads

Taipei, Taiwan July – Sept 2022

Brand Marketing Intern

Headed and organized a team of 5 people, representing the team to contact superiors and negotiate work issues
Developed brand awareness through online promotion, conducting consultation and registration procedures for students interested in the program, resulting in 50+ students engaged in the activity
Generated promotional copywriting and poster designs for the marketing campaign

Bloomington, IN | Dec 2021 – Present

Sales Intern Leader

Tracked and analyzed Chinese oversea DTC (direct-to-customer) brands and provided relevant suggestions to the target audience with entrepreneurial intentions
Conducted promotion of Global Digital Talent youth entrepreneurship program by promotion planning, publicity generating, growing the client’s followership by 20% with 10+% increase online engagements

Remote Work | Aug – Dec 2021

Developed social media strategy and managed accounts through Buffer, resulting in accumulative 2000+ online impressions and engagemen
Conducted promotion planning, market research, and social media analysis to assist in company promotional activities
Designed communicative visual materials for content marketing, including advertisements, web banners, and blog posts using Photoshop, InDesign, and Canva from concept through completion

Bloomington, IN | Feb - June 2020

Internship, Marketing Department

2013 - 2018 | Taipei Philharmonic Youth Ensemble

First Chair Violist

Attended over 30 professional performances in the national concert hall.
Toured in the United States, Germany, and Portugal for music festivals and cultural exchange.

2016 - Present | Taipei Philharmonic Youth Orchestra

Violist

MORE

Attended over 40 professional performances in the national concert hall.
Participate in the One Piece, Dragon Ball, and other animated memorial concerts.
Participated in Disney movie soundtrack tour concerts with New York Broadway Singers.
Participated in the closing and opening performances of 2017, 2018, 2019 and 2020 Taipei International Music Choral Festival

Screen Shot 2023-10-10 at 11.49.20 PM Medium.jpeg

Spearhead 12 cultural events throughout the school year to build collegiate solid cultural engagement among the Taiwanese student community, resulting in an 80% increase in financial return
Established and designed webspace with an average 50+ clicks per month with 200+ targeted students on campus
Created promotional posters, edited event videos, and managed social media accounts, resulting in a growth of 50% followers and 20% online reaches in a year
Designed new logo and apparel, resulting in a 35% enhance in association funding

Bloomington, IN | Jan 2020 - May 2023

President & Art Design

Conducted the online presence management across 5 social media platforms, including website, LinkedIn, Instagram, WeChat, and Kelley Newsletter, connecting accumulative 700+ general members
Reestablished CBA Career Monthly Journal, conducting and supervising the process of interviews, copywriting, and journal typography, resulting in an average of 500+ readers in each article
Redesigned logo and apparel for 10th anniversary, resulting in 30% enhance on association funding

Bloomington, IN | Oct 2019 – May 2023

MARKETING VP

The projects I have worked on are related to academic, internship, individual, and personal projects .

CHARACTER IP IMAGE

BRAND & LOGO DESIGN

PERSONAL BRANDING

BRANDING

BRANDING

ONLINE ENGAGEMENT

DTC & SEO MARKETING

CLIENT'S CASE

LOGO REDESIGN

GOOGLE ADS PERFORM

WORDPRESS & SEO

MOCKUP

PROJECT MANAGEMENT

ASSOCIATION DEVELOPMENT

PROMOTION PLANNING

PROJECT MGMT

WRITING SAMPLES

MKT GRAPHIC DESIGN

MATERIALS CREATION

MKT CONTENT C.

The projects I have worked on are related to
academic, internship, individual, and personal projects .