top of page
Banner Design (13).png

Overview

Mkt Portfolio (10).jpg
Mkt Portfolio (10).jpg
Taiwanese Student Association (TWSA) at Indiana University Bloomington is a non-profit, non-political student organization that focuses on enriching the college experience of anyone who shares common interest in Taiwanese culture.

Our mission is to bring Taiwanese people here at IUB together, and get people to know each other better by conducting events throughout the school year. Furthermore, we are dedicated to provide help and guidance for people at IUB. We have the vision that IUB Taiwanese Student Association will be more involved with different organizations and events in the future; introduce Taiwanese culture and embrace other different cultures at IUB.

BACKGROUND

Taiwanese Student Association is a student association that was formed decades ago but languished after the COVID-19 pandemic. The goal of this project is to rebuild a workflow system and create different services for the target students to make the association prosper again.

PLANNING OUTLINE

With limited funding of $300, my proposal includes
1
2
3
FUND RAISE
  • Design apparel for merchandise sales.
  • Invested in partnerships with larger organizations.​
ONLINE STUDENT SERVICE
  • Website Building ​
  • Information Update
STUDENT ENGAGEMENT
  • Mentor & Mentee Program
  • Creating new student group chats and a single large group chat
  • By holding online and offline activities 1-2 per month to keep the community

ESTABLISHED WORKFLOW SYSTEM

I created and implemented a new workflow system for the executive board to clarify job responsibilities and task deadlines, resulting in increased efficiency, productivity, and teamwork in meetings.
IMG_4198.JPG

APPROACH DISPLAY & RESULT

1
2
Screen Shot 2023-02-06 at 1.54.06 PM.png
Screen Shot 2023-02-06 at 2.46.34 PM.png
Apparel Design
  •  Design apparel that blend Taiwanese cultural elements and Hoosier spirit traits.
  •  Boosting T-shirt sales by promoting through social media and alumni group chats.
3.png
Result: $700 fund increased.
Collaborative Investment
Connected with other student organization and invested money (After fund raise by merch selling) for larger return. 
Result: A $3k return on a cooperative event with a $1k investment."
  •  Increased 50+% of followers and engagement on social media
  •  Increased 60% participate rate of offline activities
  •  Earned high recognition by receiving school's and other student associations' invitation for cooperation 
  •  Successfully raised funds accumulated $4000+ throughout the academic year
  •  Established a completed internal operation system and external services offering.
  •  Established good collaborative relationship with 8 students association on the campus
writing logo.webp

OTHER CONTRIBUTE

Copy of Christina MKT Portfolio.jpg
TAKEAWAY
As the Vice President during my freshman year, I took on the challenge of reviving TWSA. When I was elected, the student association was barely functioning. I didn't want the incoming members of the community to experience the same lack of resources and sense of belonging that I had. So, I did research on other associations and worked to provide better resources for my fellow students. The reborn of TWSA is a proud accomplishment, but there is still room for growth. I am confident that we will continue to provide a supportive community for Taiwanese students on IUB campus.
Screen Shot 2023-02-06 at 7.35.25 PM.png
IMG_0330.PNG
Mkt Portfolio (18).jpg
Mkt Portfolio (4).jpg

© 2023 BY CHRISTINA CHEN. PROUDLY CREATED WITH WIX.COM

bottom of page