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Overview

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Chinese Business Association (CBA) is an academic, professional, and social organization that concentrates itself on developing relationships between students, alumni, faculty, and industry elite while increasing the visibility of China and its business opportunities within the Indiana University community. Every year, we hold business activities, Industry nights, and academic tutoring to help college students improve their professional skills, including bus presentation, interview skill, or professional speaking, enriching the business and cultural exchanges between East and West

PROMOTION PLANNING

WORKFLOW SYSTEM

I created and implemented a new workflow system for the marketing department to clarify job responsibilities and task deadlines, resulting in increased efficiency, productivity, and teamwork in meetings.
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ONLINE PRESENCE MANAGEMENT

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INSTAGRAM MGMT

STRATEGIC PARTNERSHIP

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EPIE Sponsership

CONTENT CREATION

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OTHER CONTRIBUTES

VIDEO EDITING

  •  Increased 30+% of followers and engagement on social media
  •  Increased 60% participate rate of offline activities
  •  Successfully raised funds accumulated $4500+ throughout the academic years
  •  Established a completed internal department operation system.
  •  Established well connection with Alumni and the Kelley students on campus.
  •  Created long lasting marketing materials includes: Logo, Blog Templates, and Email Templates.
  •  Designed 2020 and 2023 Apparels, resulting in $500+ enhance on association funding each year.
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TAKEAWAY
My journey with the Chinese Business Association, from my initial role as Marketing Director to the position as Marketing Vice President, has provided me with a comprehensive experience in online presence management, content creation, career journal editing, and strategic partnerships. Through my involvement, I've developed a keen understanding of the digital landscape and how to engage an audience effectively. I've honed my skills in crafting compelling content and learned the importance of sharing diverse career stories. Additionally, my experience in forming strategic partnerships has shown me the value of collaboration in achieving our goals. This journey has not only enriched my professional skill set but also allowed me to contribute significantly
to the association's growth and impact.
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© 2023 BY CHRISTINA CHEN. PROUDLY CREATED WITH WIX.COM

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