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2013 - 2018 | Taipei Philharmonic Youth Ensemble
First chair violist
2013 - 2018 | Taipei Philharmonic Youth Ensemble
First chair violist
2013 - 2018 | Taipei Philharmonic Youth Ensemble
First chair violist
• Attended over 30 professional performances in the national concert hall.
• Toured in the United States, Germany, and Portugal for music festivals and cultural exchange.
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OVERVIEW
This project is proposed under the branding project of The Good Company. By eager to attract new talents and brings out the target image. I recommend utilizing the power of visualization and the character illustration trend in Taiwan to attract the attention in the target audience,
TARGET IMAGE
BRAINSTROMING
PROJECT PRESENT
The prototype of Maltie Family is a wheat sprout, the seedling of wheat. Wheat is known for its symbolism of cooperation and unity, and during flowering, small flowers gather and bloom beside the wheat spikes, appearing very united. Therefore, each new employee is metaphorized as a wheat sprout. When the sprout upgrades to wheat, it symbolizes the moment when the employee can work together with their team and achieve perfect cooperation with the brand.
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ANIMATION & ILLUSTRATION
MERCH DESIGN MOCKUP
MY TGC INTERNSHIP ADVENTURE
Takeaways:
This is the first time I have the opportunity to spread head a marketing campaign project in the real business world. I learned a lot and utilized a lot of my academic knowledge and software skills. I feel satisfied and a strong sense of achievement throughout the process.
Although at the end, we didn't made the cooperation on the character image due to the financial concern of the company, but the proposal from the CEO is already a huge compliment and encouragement for my first try in my career life.
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