Personal Branding | CRI'STORY

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2013 - 2018 | Taipei Philharmonic Youth Ensemble

First chair violist

2013 - 2018 | Taipei Philharmonic Youth Ensemble

First chair violist

2013 - 2018 | Taipei Philharmonic Youth Ensemble

First chair violist

• Attended over 30 professional performances in the national concert hall.

• Toured in the United States, Germany, and Portugal for music festivals and cultural exchange.

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THE PROCESS

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I leveraged my branding expertise to create a personal brand that showcases my identity, achievements, and value to recruiters and businesses. My goal is to stand out as a creative, reliable, and professional marketing jobseeker in a competitive job market.

MY WHY

I aimed to establish a strong personal brand to distinguish myself from the graduate pool and showcase my skills, creativity, and values. By developing my personal brand, I was able to tell my story and build credibility and trust with potential employers. I envision my brand as a symbol of my creativity, reliability, and professionalism.

TARGET AUDIENCE

Person who will hire me
Person who will recommend me
My peers

As a graduate, my primary audience is recruiters and companies in the job market. I acknowledge that the hiring process is both time-consuming and challenging. To stand out from the competition and simplify the process for recruiters, I have created a strong and coherent personal brand that highlights my abilities and potential value to the company. This includes a comprehensive portfolio, resume, and LinkedIn profile that showcases my relevant experience, methodologies, tactics, and accomplishments.

Recruiters & Companies

CORE VALUES

I bring innovative and creative thinking to my work, always seeking unique solutions. Whether through strategy, methodology, or design, I strive to think outside the box and drive success with the company.

Innovative & Creativity

Dedication to Improvement

I am committed to continually learning and growing my skills and knowledge. I keep up with industry trends and continuously develop my abilities to stay ahead. The field of marketing offers countless opportunities for growth, and I am eager to take advantage of them.

Trustworthiness

I am reliable in delivering results and contributing to the success of the company. I establish trustworthy relationships through consistent and professionalism.

Fresh Perspective

I approach every situation with a curious and fresh perspective. As a recent graduate, I bring new insights, strategies, and processes to the table. I am always learning and will continue to bring new ideas to the table.

BRAND NAME & LOGO

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Using my name and the abbreviation throughout all documents to create awareness
As a marketer, I always consider myself an artist and storyteller. Thus, I use the word "Gallery" and the abbreviation of my name for my personal logo.
The sub-logo is designed by the shape of my Chinese name “錚”.

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BRAND PALLETE

I leveraged the psychology of color to create a brand representation for myself.
My brand uses a specific palette to increase recognition.
The brand colors are consistently used across my portfolio and LinkedIn profile.

CHARACTER IMAGE

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